Introduction to Google Analytics | Online

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Workshop

Introduction to Google Analytics | Online | Washington, D.C.

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Workshop

About this workshop

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

Takeaways

  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and mathematical formulas to understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Understand how to track goals and goal funnels
  • Learn to identify exceptions and surface actionable insights

Prereqs & Preparation

Please Note

  • This session is taken completely online using Zoom and Slack.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
  • We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox

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