Introduction to Experiential Marketing
24

Tuesday, 24 September

6 9 pm PDT

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco, CA 94104
$50 USD
Regular Ticket
$50 USD
Total
`

Questions? Read our FAQs

Introduction to Experiential Marketing | September 24

Cynthia Samanian Photo


Founder, Hidden Rhythm

24

Tuesday, 24 September

6 9 pm PDT

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco, CA 94104
$50 USD
Regular Ticket
$50 USD
Total
`

Questions? Read our FAQs

About This Workshop

Are you looking for creative ways to help your brand to stand out?

As digital advertising becomes increasingly crowded, the offline world offers new and exciting marketing opportunities. From retail pop-ups to museums built for Instagram, experiential marketing is all around us. Part science and part art, experiential activations are a powerful tool to bring a brand’s story and message to life.

In this class, we’ll dive into the principles of experiential marketing through case studies, and explore ways you can create successful events. You’ll put these lessons into practice by writing your own creative brief for an experiential activation.

Takeaways

  • Understand the role of experiential campaigns in today’s marketing landscape
  • Identify the key pillars of a successful experiential activation
  • Track and analyze the most valuable performance metrics
  • Develop a creative brief through a hands-on exercise

About the Instructor

Cynthia Samanian Photo

Founder,
Hidden Rhythm

Cynthia Samanian is the founder of Hidden Rhythm, an experiential events studio for food brands. From interactive dinners to cocktail parties, Hidden Rhythm’s one-of-a-kind events showcase brands to influencers, media, and more. Cynthia also works as a product management consultant for early-stage startups as well as Google's in-house incubator.

Prior to founding Hidden Rhythm, Cynthia was a director of product management at Path, a mobile social networking app. Cynthia has a MBA from Harvard Business School and a finance degree from the University of Washington.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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