Introduction to Experiential Marketing | San Francisco

About this workshop

As digital advertising becomes increasingly crowded, the offline world offers new and exciting marketing opportunities. From retail pop-ups to museums built for Instagram, experiential marketing is all around us. Part science and part art, experiential activations are a powerful tool to bring a brand’s story and message to life.

In this class, we’ll dive into the principles of experiential marketing through case studies, and explore ways you can create successful events. You’ll put these lessons into practice by writing your own creative brief for an experiential activation.

Takeaways

• Understand the role of experiential campaigns in today’s marketing landscape
• Identify the key pillars of a successful experiential activation
• Track and analyze the most valuable performance metrics
• Develop a creative brief through a hands-on exercise