Intermediate Email Marketing Workshop

About this workshop

You’ve got a handle on marketing basics like email construction and subscriber acquisition, but what do you do when you need to take your marketing acumen to the next level?

In this workshop, you’ll learn new techniques that will help you craft a brand voice and engage your audience through marketing materials. You’ll get hands on experience creating content, managing drip campaigns, and developing email strategies that will allow you to accurately analyze your audience.

Takeaways

• Tips for how to build a robust brand voice and create email content.
• Develop user acquisition and retention strategies.
• Map your own on-boarding, activation, and re-engagement campaigns.

Prereqs & Preparation

• Students should have a basic understanding of email marketing techniques.
• Students should bring a laptop to class.