How to Run a Damn Good Brand Project

Wednesday, 15 April

6 8 pm AEST

GA Melbourne (Online)

$50 AUD
Regular Ticket
$50 AUD

Questions? Read our FAQs

How to Run a Damn Good Brand Project | April 15

Richie Meldrum Photo

Writer & Strategist


Wednesday, 15 April

6 8 pm AEST

GA Melbourne (Online)

$50 AUD
Regular Ticket
$50 AUD

Questions? Read our FAQs

About This Workshop

Use the code remotecontrol_melbourne to receive 50% off at checkout.

We’re always being told about the power of brand, but rarely do we get the chance to find out how to go about creating one - from strategy, to creative and beyond.

Whether you’re doing it for yourself, or for a client, running a brand project is hard. The path to success is full of hurdles, potholes and decoys that can stop you getting the result you’re after.

But it doesn’t have to be like that. Running a brand project can be a thoroughly interesting and highly rewarding experience. There is nothing more satisfying than launching a new brand to market and watching the amazing difference it can make.

In this 90 minute class, you will be taken on a tightly compact run-through of the multiple components of a typical branding project falling under 4 main stages.

Conducting Discovery

  • Brand Audit
  • Competitor Research
  • Site Visits
  • Data Analysis
  • Stakeholder/User Interviews
  • Benchmarking

Running a Strategy Workshop

  • Aims and Objectives
  • Set Up and Agenda
  • Facilitation
  • Tools and Materials
  • Exercises and Techniques

Writing a Brand Framework

  • Aims and Objectives
  • Content and Structure
  • Framework Presentation
  • Format and Documentation

Creating a Brand Identity

  • Visual Identity Design
  • Verbal Identity Development
  • Concept Presentations
  • Style Guides, Assets and Design Systems
  • Brand Rollout and Launch

Fast paced and packed full of solid information, clear instruction and practical advice, this workshop will give you the tools you need to make your next branding project run smoothly and successfully.


This class is great for: • Designers • Marketers • Comms Staff • Brand Managers • Social Media Managers Business Owners/Operators


In light of the evolving COVID-19 situation, we have put in place precautionary measures to keep our community safe. As we all make sense of the evolving situation, General Assembly is guided by two priorities: ensuring safety and health while minimising disruption to our learners.

We are delivering all programs in a remote learning environment and temporarily closing our campus facilities. This workshop will therefore be taking place live and online and instructions will be sent to those who sign up on how to prepare and log in for the session. Trust us this is just as fun and with the same learning outcomes as our remote format mirrors our in person format!

To learn more about our approach to online learning and best practices for remote classrooms, check out this video.

For more information of General Assembly’s response, check out our latest updates here. In the meantime, if you have any questions, please reach out to our Student Services team at

Please Note

  • This session is taken completely online.
  • You will need a computer and a strong internet connection.
  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
  • We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox

Please contact or phone GA Melbourne on (03) 8592 7303 if you have any questions, concerns or need assistance.

About the Instructor

Richie Meldrum Photo

Writer & Strategist

Hello, I am Richie.

I started off as a writer, struggled as a journalist, turned into a copywriter and came out as a strategist.

I’ve worked in brand and digital agencies in the UK and Australia for over 12 years, collaborating with designers, technologists, project managers, clients and loads of other incredibly smart people that do things I can’t.

Over the years, I’ve learnt how to use my love of research, writing and human behaviour to influence the outcome of hundreds of projects spanning brand, digital and creative content - from cultural institutions to global corporations, Italian-made womens’ shoes to Vietnamese noodle delivery apps.

I’m passionate about sharing what I know/don’t with others through teaching, speaking and getting involved whenever I can.

I love juice, outdoor swimming pools and battle rap, and am partly responsible for the success of Russell Brand.

Talks I've done:

Billy Blue College of Design
Design Institute of Australia
The Design Kids
The Foundry Tasmania
FuckUp Nights
General Assembly
LCI Melbourne
Shillington Design College

Workshops I run:

How to Run a Damn Good Brand Project
How to Run a Damn Good Website Project
How to Get a Job in the Design Industry

Publications I've written for:

Campaign Brief
Desktop Magazine
The List
Inpress Magazine

People I've worked with:

Australia Post
Museums Victoria
REA Group
Guide Dogs Victoria
Design Institute of Australia
Vic Health

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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