Tuesday, 29 January
12A, 45 William Street
Melbourne Australia 3000
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We’re always being told about the power of brand, but rarely do we get the chance to find out how to go about creating one - from strategy, to creative and beyond.
Whether you’re doing it for yourself, or for a client, running a brand project is hard. The path to success is full of hurdles, potholes and decoys that can stop you getting the result you’re after.
But it doesn’t have to be like that. Running a brand project can be a thoroughly interesting and highly rewarding experience. There is nothing more satisfying than launching a new brand to market and watching the amazing difference it can make.
In this 90 minute class, you will be taken on a tightly compact run-through of the multiple components of a typical branding project falling under 4 main stages.
Fast paced and packed full of solid information, clear instruction and practical advice, this workshop will give you the tools you need to make your next branding project run smoothly and successfully.
*Brand Audit *Competitor Research *Site Visits *Data Analysis *Stakeholder/User Interviews *Benchmarking
Running a Strategy Workshop
*Aims and Objectives *Set Up and Agenda *Facilitation *Tools and Materials *Exercises and Techniques
Writing a Brand Framework
Aims and Objectives Content and Structure Framework Presentation Format and Documentation Creating a Brand Identity
Visual Identity Design Verbal Identity Development Concept Presentations Style Guides, Assets and Design Systems Brand Rollout and Launch
This class is great for: • Designers • Marketers • Comms Staff • Brand Managers • Social Media Managers Business Owners/Operators
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