How to leverage chatbots in your 2020 marketing strategy | Online
About this workshop
Social media might be slowing, but messaging apps are continuing to explode in growth.
With the proliferation of Whatsapp, Facebook Messenger and WeChat, marketers can no longer afford to ignore messenger marketing as a valuable tool for their business. In this workshop, learn how to set up a simple, but effective strategy to start using messenger apps to your advantage.
Topics covered:
- Why messaging apps are an important channel for your business.
- Which messaging app to use and when.
- App deep dive - top tips and strategies.
- Chatbots: the good, the bad and the ugly.
- Measuring your messenger marketing success.
