How to Launch A Content-First Business | Online

About this event

In the future, thousands of businesses from around the globe will leverage a content first go-to-market strategy. What does this mean? It means that entrepreneurs in companies of all sizes are developing content brands and building audiences first, and then developing products to sell much, much later in the process. Having a singular focus on audience gives these businesses the best understanding of what products ultimately make the most sense to sell. In this presentation, Joe Pulizzi, author of the new book Content Inc., will detail how many of today's most successful businesses started, and how they have become some of the fastest growing businesses on the planet. Better yet, this presentation will break down what you can learn from these companies, and how you can use these strategies to grow your business.

This is an interactive live stream, and we encourage you to tweet any questions before and during the live stream by using the hashtag #GALive