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With everything that’s going on in the world right, more than ever, whether you’re a freelancer or a business owner, you need to find ways to adapt to the situation around you.
The best way to do this is by having a deep understanding of who the customer you’re trying to serve is and what their needs are. You need to put yourself firmly in your customer’s shoes and empathise with them in a way that allows you to create products and services they’ll love.
In this webinar, the Ant and Dec of the business and innovation world, Spen and Nick are going to introduce you to the Value Proposition Canvas (created by Strategyzer) and apply it to small scale companies and one man/woman bands that have managed to not only survive but thrive during lockdown.
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