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Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward.
Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.
You will receive access to a demo Google Analytics account so that you can complete an assignment before Session II.
Sophia Aladenoye Digital Strategy Consultant
Sophia Aladenoye has immersed herself in Digital Marketing since 2007 -- helping businesses achieve & surpass their marketing goals while at Bloomingdale's, Ogilvy, L'Oreal, The New York Times and more. With a background in cross-channel digital strategy, email marketing, social media and paid digital marketing, Sophia has worked with small and large businesses to not only mobilize incredible growth and ROI but bring an invaluable connection to the consumer.
In addition to her role as an independent digital strategy consultant, Sophia is also a Digital Marketing Instructor & Mentor at General Assembly -- helping students to comprehend and embrace the world of digital.
Sophia has a BA in Political Science from the University of Pennsylvania, which she translated into her exciting career in digital marketing. And when she is not immersed in digital marketing? Sophia is traveling, laughing, reading or eating!
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