Google Analytics Bootcamp (Online)
13

December 13 – December 20
2 Sessions

$235 USD
Cost
$235 USD
Total

Questions? Read our FAQs

Google Analytics Bootcamp (Online)

Sophia Aladenoye Photo


Digital Strategy Consultant

13

December 13 – December 20
2 Sessions

Online

Anywhere
Online
$235 USD
Cost
$235 USD
Total

Questions? Read our FAQs

About This Workshop Series

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward.

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Schedule

Dec 13
Tuesday, 13 December 7 10 pm EST Session I
  • Intro & Web Analytics Review
  • Metrics, KPIs & Measurements
  • Activity: Defining your KPIs and Goals
  • Google Analytics Interface
  • Segmentation
  • Activity: Event Based Segmentation

You will receive access to a demo Google Analytics account so that you can complete an assignment before Session II.

Dec 20
Tuesday, 20 December 7 10 pm EST Session II
  • Discuss Assignments
  • Campaign Tagging
  • Activity: Tagging your Unique URLs
  • Campaign Reporting
  • Activity: Walk through your Customer Online Journey
  • Basic Remarketing

Takeaways

  • In-depth understanding of how Google Analytics can improve the student’s web business.
  • Gain an in-depth understanding of how web analytics relates to business KPIs.
  • Learn how lean analytics applies to web analytics through smarter reporting.
  • Learn how to use the analytics tools for faster actionable insights.
  • Learn how to tag marketing campaigns so they can be tracked in Google Analytics.
  • Learn how Google Analytics Remarketing Lists can power your online advertising.

Prereqs & Preparation

  • This bootcamp is taken completely online across 2 different 3-hour sessions.
  • We will provide login information and a link to the platform on the day of each session.
  • You will need a computer, a strong internet connection, and an open mind to join.
  • This bootcamp is taking place in Eastern Time.

About the Instructor

Sophia Aladenoye Photo

Digital Strategy Consultant

Sophia Aladenoye has immersed herself in Digital Marketing since 2007 -- helping businesses achieve & surpass their marketing goals while at Bloomingdale's, Ogilvy, L'Oreal, The New York Times and more. With a background in cross-channel digital strategy, email marketing, social media and paid digital marketing, Sophia has worked with small and large businesses to not only mobilize incredible growth and ROI but bring an invaluable connection to the consumer.

In addition to her role as an independent digital strategy consultant, Sophia is also a Digital Marketing Instructor & Mentor at General Assembly -- helping students to comprehend and embrace the world of digital.

Sophia has a BA in Political Science from the University of Pennsylvania, which she translated into her exciting career in digital marketing. And when she is not immersed in digital marketing? Sophia is traveling, laughing, reading or eating!

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