Google Analytics Bootcamp | Online | November 12

$199 USD each
Friday, 12 November, 2021
8 pm – 1 am EST
Online

About This Workshop

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behaviour and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session

  • Have an accessible microphone

  • Be in a quiet, well-lit space with minimal distractions

  • Strong internet connection

Takeaways

  • In-depth understanding of how Google Analytics can improve the student’s web business.
  • Gain an in-depth understanding of how web analytics relates to business KPIs.
  • Learn how lean analytics applies to web analytics through smarter reporting.
  • Learn how to use the analytics tools for faster actionable insights.
  • Learn how to tag marketing campaigns so they can be tracked in Google Analytics.
  • Learn how Google Analytics Remarketing Lists can power your online advertising.

Preparation

In preparation, please download Zoom and Slack

  • Have access to your Google / Universal Analytics
  • Optional: Having access to webmaster tools and / or Google AdWords

This session is not recorded however you will receive the instructor slides following the session.

About the Instructor

Sotirios Seridis Photo

Founder, XYZ Lab

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.