Google Analytics Bootcamp | Online | Online

About this workshop

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behaviour and accurately identify any patterns or trends. You will learn the lean smart way to extract customer insights and then translate these into actions that will drive your business forward.

Designed for marketers with an interest in Google Analytics, business owners and anyone with a basic understanding of digital marketing. Join us on this bootcamp that will guide you on how to elevate your customers’ user experience using the platform’s key features.

Takeaways

• In-depth understanding of how Google Analytics can improve the student’s web business.

• Gain an in-depth understanding of how web analytics relates to business KPIs.

• Learn how lean analytics applies to web analytics through smarter reporting.

• Learn how to use the analytics tools for faster actionable insights.

• Learn how to tag marketing campaigns so they can be tracked in Google Analytics.

• Learn how Google Analytics Remarketing Lists can power your online advertising.

Prereqs & Preparation

• Have access to your Google / Universal Analytics
• Optional: Having access to webmaster tools and / or Google AdWords

Please Note

• This session is taken completely online using Zoom and Slack.
• You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
• Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
• We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox