Google Adwords 101

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

Google Adwords 101

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

About this workshop

Google AdWords is one of many digital channels to reach out to a desired target audience. Currently, Google is one of the big players in the marketplace and is a must know of all professionals who are working somehow in the digital world. This workshop will guide you through opening an account, starting your own campaigns, and what key metrics that have to paid attention. Students will learn about keywords and its importance and what are the key drivers of a CPC (Cost-per-Click).

Takeaways

  • Understands the basic of the Marketing Funnel
  • Knows what Google AdWords tactics can be applied at what stage of the funnel
  • Understands the dependencies between Search Query, Ad, Landing page, and what impact it has on the CPC
  • Knows about the new upcoming changes regarding character limits in Ads
  • Use tools like Keyword Planner for keyword research and Google Trends to analyze search fluctuations
  • Knows the difference of Long Tail and Short Tail Keywords and how to apply them properly

Prereqs & Preparation

None, please bring a laptop, and a pencil and paper if necessary

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