1 Market Street, Podium Building (entry via Kent Street, to the red-brick building, next to My Lua)
Sydney NSW 2000
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Google AdWords is one of many digital channels to reach out to a desired target audience. Currently, Google is one of the big players in the marketplace and is a must know of all professionals who are working somehow in the digital world. This workshop will guide you through opening an account, starting your own campaigns, and what key metrics that have to paid attention. Students will learn about keywords and its importance and what are the key drivers of a CPC (Cost-per-Click).
None, please bring a laptop, and a pencil and paper if necessary
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