General Assembly and Quartz present: Measuring the Value of Content Marketing | Online

About this event

Content marketing is more prevalent among brands, agencies, and publishers than ever before. And yet, while 88% of B2B marketers currently rely on content marketing as core to their marketing strategy, only 32% of these marketers have a documented content marketing strategy, according to the Content Marketing Institute. The need for clarity and expertise in this industry is growing.

How do today’s best content marketers attract their target audiences? What kind of data do they rely on to measure their success? How do they experiment with marketing efforts in the changing face of the mobile, social web? Join Quartz and General Assembly to discuss these questions and more in a panel with San Francisco’s leading marketing experts, moderated by Quartz publisher Jay Lauf.