GA x SMS x MarkSoc x MINT x MDC x SAMM Present: Product Marketing Fundamentals | Melbourne
About this event
In an exciting interstate collaboration between the University of Sydney, The University of New South Wales and the University of Melbourne, Sydney Marketing Society, UNSW Marketing Society and Melbourne Marketing Intelligence Society present General Assembly's Product Marketing Fundamentals Workshop!
This interactive session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies.
We'll cover:
- Market and User Research (Quantitative and Qualitative)
- Product Positioning
- Launch Plan and Strategy
- Post-Launch Surveys / Feedback Loops
- User Engagement and Community
Takeaways
- Identify opportunities to add value as a product marketer
- Define the value of customer research and how to design actionable research
- Create and use positioning to differentiate your product and impact marketing objectives
- Identify opportunities for strong product launches