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    GA & Motive Coworking Presents Intro to Digital Marketing

    Sydney Campus

    GA Sydney
    1 Market Street, Podium Building (entry via Kent Street, to the red-brick building, next to My Lua)
    Sydney NSW 2000

    Past Locations for this Event

    GA & Motive Coworking Presents Intro to Digital Marketing | Sydney

    Sydney Campus

    GA Sydney
    1 Market Street, Podium Building (entry via Kent Street, to the red-brick building, next to My Lua)
    Sydney NSW 2000

    Past Locations for this Event

    About this event

    See the strategies that drive today’s biggest brands.

    Step into the world of digital marketing with General Assembly. During our introductory workshop at Motive Coworking, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

    • Break down the components of a digital marketing campaign.
    • Survey today’s digital marketing landscape and its career opportunities.
    • Learn to approach a marketing campaign by identifying your objectives first.
    • Get hands-on practice identifying key performance indicators (KPIs).
    • Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

      Interested in learning digital marketing but can't attend this in-person workshop? Join us online for a FREE Intro to Digital Marketing Livestream! Sign up here.

    Prereqs & Preparation

    Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k

    KPIs: https://generalassembly.wistia.com/medias/8ueeyute3o

    Data: https://generalassembly.wistia.com/medias/yw8lgn96nu

    Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2

    Big data: https://generalassembly.wistia.com/medias/12cb6psj9aideo: https://generalassembly.wistia.com/medias/98gsiiel2k

    KPIs: https://generalassembly.wistia.com/medias/8ueeyute3o

    Data: https://generalassembly.wistia.com/medias/yw8lgn96nu

    Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2

    Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

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