FREE Workshop | Master User Research and Interviews

Now that you understand design thinking and how the design process works, it’s time to explore one of the most popular sectors of human centered design and UX, user research.

This free, 2-hour workshop is the perfect place to get your feet wet. From understanding where user research fits into the UX design process, to formulating questions and conducting user interviews, to defining the needs and behaviors of your target audience using empathy maps, you’ll learn how to use unbiased interview methods to get into your user's head and ensure you’re designing products that they actually need.

Make sure to join us for next week where we’ll cover Customer Journey Mapping Basics. You’ll apply what you learned from this user research workshop to visualize your user’s pain points with a journey map. We’ll see you there.

You’ll leave this workshop knowing:

• Why user research is important and where it fits into the double-diamond design process
• How to formulate really good interview questions
• Best practices for conducting effective user interviews
• How to build an empathy map to better document and understand your user’s needs

• This is a beginner level workshop, so no prior knowledge is necessary.
• A recording will be shared after the series so you can review the content anytime.
• Your mic and camera will be off for the duration of the workshop.
• Interact with your instructor and fellow classmates through the Chat and Q&A.

Todd is a UX specialist and creative director with over 15 years experience leading talented teams of designers, front-end developers, and content providers. He has a background of collaborating with clients to discover, identify and solve business problems. He does this by directly engaging business owners and end-users with research and design-thinking methodologies including heuristic evaluations, usability studies, discovery workshops and design sprints.

He believes that designing products and services that make a positive and lasting impact on our communities is one of the noblest callings. His has worked with Fortune 500 brands and scrappy non-profits alike. His client roster includes Vanguard Charitable, UPS, AT&T, Tractor Supply Co., Wounded Warrior Project, Fresh-n-Fit and the Community Foundation for Greater Atlanta.