Roses wilt. Skills don't. Our Valentine's Day gift to you? Savings on a bootcamp, short course, or workshop of your choice.

This is IT. Learn the skills you need to break into a career in information technology with our newest bootcamp.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Join our Alumni Spotlight on Wednesday, February 26 with an ascending design leader from one of the world's biggest insurance brands.

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    FREE Workshop | Master User Research and Interviews

    Past Locations for this Workshop

    FREE Workshop | Master User Research and Interviews | Toronto

    Past Locations for this Workshop

    About this workshop

    Now that you understand design thinking and how the design process works, it’s time to explore one of the most popular sectors of human centered design and UX, user research.

    This free, 2-hour class is the perfect place to get your feet wet. From understanding where user research fits into the UX design process, to formulating questions and conducting user interviews, to defining the needs and behaviors of your target audience using empathy maps, you’ll learn how to use unbiased interview methods to get into your user's head and ensure you’re designing products that they actually need.

    Make sure to join us for next week where we’ll cover Customer Journey Mapping Basics. You’ll apply what you learned from this user research workshop to visualize your user’s pain points with a journey map. We’ll see you there.

    Takeaways

    You’ll leave this workshop knowing:

    • Why user research is important and where it fits into the double-diamond design process
    • How to formulate really good interview questions
    • Best practices for conducting effective user interviews
    • How to build an empathy map to better document and understand your user’s needs

    Prereqs & Preparation

    • This is a beginner level workshop, so no prior knowledge is necessary.
    • A recording will be shared after the series so you can review the content anytime.
    • Your mic and camera will be off for the duration of the workshop.
    • Interact with your instructor and fellow classmates through the Chat and Q&A.

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