FREE Workshop | Master User Research and Interviews

Now that you understand design thinking and how the design process works, it’s time to explore one of the most popular sectors of human centered design and UX, user research.

This free, 2-hour workshop is the perfect place to get your feet wet. From understanding where user research fits into the UX design process, to formulating questions and conducting user interviews, to defining the needs and behaviors of your target audience using empathy maps, you’ll learn how to use unbiased interview methods to get into your user's head and ensure you’re designing products that they actually need.

Make sure to join us for next week where we’ll cover Customer Journey Mapping Basics. You’ll apply what you learned from this user research workshop to visualize your user’s pain points with a journey map. We’ll see you there.

You’ll leave this workshop knowing:

• Why user research is important and where it fits into the double-diamond design process
• How to formulate really good interview questions
• Best practices for conducting effective user interviews
• How to build an empathy map to better document and understand your user’s needs

• This is a beginner level workshop, so no prior knowledge is necessary.
• A recording will be shared after the series so you can review the content anytime.
• Your mic and camera will be off for the duration of the workshop.
• Interact with your instructor and fellow classmates through the Chat and Q&A.

Donovan is the Founder and Creative Director of LOUPE Asia, an award-winning social design studio headquartered in Singapore.

Currently residing in Singapore, Donovan has had the opportunity to serve regional clients in Singapore, Indonesia, Hong Kong, South Korea, Vietnam and Japan. Clients include the Ministry of Education (Singapore), Capitol Theatre and Lions Home for the Elders. Donovan also facilitates C-suite meetings to chart strategies for companies to achieve positive impact through design. He is also adjunct faculty at the University of Portsmouth.

Donovan believes in change-making and creating social impact in Singapore's arts and design scene. He strives to build an ecosystem of art and design enthusiasts, developing talents to their fullest potential. Donovan has spoken at conferences, moderated panel discussions and been interviewed on national radio on the topics of value creation via social design. He has also given courses on creating impact with design in organisations such as S&P Global, BBC Studios (Asia) and the Singapore Police Force.

Donovan is also a lifelong advocate for education. Having been awarded the NTU Research Scholarship, Donovan is pursuing his research in the School of Art, Design and Media (ADM) in Nanyang Technological University as a research scholar. His current research area is in social impact via communication design. He holds a Bachelor of Arts (Hons) in Design Communications from Goldsmith College, London. He has also been awarded the Ngee Ann Kongsi Scholarship.