Facebook Advertising Workshop

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

Facebook Advertising Workshop

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

About this workshop

With over 1 billion users globally, and a penetration rate of over 55% in Hong Kong, Facebook can be a very effective tool for generating and converting leads. More than 50% of all users log in and spend at least 15 minutes on Facebook every day. 68% of users say that a recommendation from a Facebook friend would make them buy a particular product.

This hands-on workshop will look beyond just creating and managing Facebook advertising campaigns. We will explore strategies for creating unique and engaging ads (there are 5 different types), maximizing ROI, and driving traffic from Facebook to blogs and websites. In addition, you'll learn how to integrate Facebook with your other marketing strategies like e-mail marketing, SEO, and blogs.

Takeaways

• Advanced tactics for creating and managing effective Facebook Advertising Campaigns

• How to maximize ROI of Facebook Ads

• Ways to effectively drive traffic from Facebook to Blogs & Websites

• How to run a successful Facebook contest and giveaway

• Integrating Facebook with other Marketing strategies

Prereqs & Preparation

Basic understanding of Facebook marketing

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