Email Marketing Essentials | Online
About This Workshop
Email marketing can generate an astounding $42 for every $1 spent, which is a 4200% ROI. However, it requires its own unique set of content, skill set, and design considerations. Under the pile of emails people receive every day, how can you make your email stand out?
Designed for professionals with little to no background in email marketing, in this workshop, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize conversions, and what to measure and track.
Please note:
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
- Have your camera turned on for the entire session
- Have an accessible microphone
- Be in a quiet, well-lit space with minimal distractions
- Strong internet connection
Takeaways
- Best practices for email marketing and how using performance-driven email design can deliver results
- Best practices and principles for mobile email optimization
- Improve the open rate and click through rates of emails
- How to write subject lines to increase open rate
- Understand how to use data analysis to optimize email performance
- Learn how to track campaigns and conversions and how to report these data
- How and what to A/B test
Preparation
In preparation, please download Zoom.
This session is not recorded however, you will receive the instructor’s slides following the session.
About the Instructor
Co-Founder, Smithfield Digital
Stephen is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.
Combining 20 years digital marketing and education experience in the UK and Australia, Stephen’s trained, consulted and advised some of Australia’s biggest brands on the most effective digital sales and marketing strategies for profitable results.
In early 2016, he co-founded Smithfield Digital - bringing unique energy and fresh ideas, they create innovative, extra-lively workshops that will help you nail your use of digital, social, search and mobile channels.
NAB, Westfield, PSC and Tennis Australia are just some of the businesses that trust him to regularly work with their teams to achieve their digital marketing goals and reach their potential.
As well as leading General Assembly’s range of on-campus and remote Digital Marketing courses Stephen also runs a series of high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.
In recognition of his exemplary service in the classroom, Stephen has been selected as a member of General Assembly's Distinguished Faculty program.
Refund Policy
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Community Code of Conduct
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
