Email Marketing Essentials | Online | Portland

About this workshop

Email marketing can generate an astounding $42 for every $1 spent, which is a 4200% ROI. However, it requires its own unique set of content, skill set, and design considerations. Under the pile of emails people receive every day, how can you make your email stand out?

Designed for professionals with little to no background in email marketing, in this workshop, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize conversions, and what to measure and track.


  • Best practices for email marketing and how using performance-driven email design can deliver results
  • Best practices and principles for mobile email optimization
  • Improve the open rate and click through rates of emails
  • How to write subject lines to increase open rate
  • Understand how to use data analysis to optimize email performance
  • Learn how to track campaigns and conversions and how to report these data
  • How and what to A/B test

Prereqs & Preparation

This workshop will be completely live and online. In preparation, please download Zoom.

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