Digital Marketing: Beginners Masterclass

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Digital Marketing: Beginners Masterclass

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

About this class

See the strategies that drive today’s biggest brands. The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.

In this free class, you will learn the basics to get started on a digital marketing campaign for your business or startup. Get an overview on the different ways digital marketing can be used to optimise and measure the success of campaigns across various marketing channels.

- Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

Break down the components of a digital marketing campaign. Survey today’s digital marketing landscape and its career opportunities. Learn to approach a marketing campaign by identifying your objectives first. Get hands-on practice identifying key performance indicators (KPIs).


  • Overview of digital marketing techniques - from social media to EDMs, search engine marketing, content marketing, affiliate marketing and community outreach
  • Understand the convergence of audience and brand, and learn the recipe for digital marketing success
  • Learn about the tools at your disposal to run effective digital marketing campaigns

Takeaways

Get an overview of the key tenants of digital marketing, how you can best optimise marketing across various channels and measure the success of campaigns.

Prereqs & Preparation

Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k

KPIs: https://generalassembly.wistia.com/medias/8ueeyute3o

Data: https://generalassembly.wistia.com/medias/yw8lgn96nu

Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2

Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

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