Digital Marketing: Beginners Masterclass | Online

Business

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Online
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Online

Past Locations for this Class

Sydney

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About this class

See the strategies that drive today’s biggest brands. The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.

In this free class, you will learn the basics to get started on a digital marketing campaign for your business or startup. Get an overview on the different ways digital marketing can be used to optimise and measure the success of campaigns across various marketing channels.

- Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

Break down the components of a digital marketing campaign. Survey today’s digital marketing landscape and its career opportunities. Learn to approach a marketing campaign by identifying your objectives first. Get hands-on practice identifying key performance indicators (KPIs).

Overview of digital marketing techniques - from social media to EDMs, search engine marketing, content marketing, affiliate marketing and community outreach
Understand the convergence of audience and brand, and learn the recipe for digital marketing success
Learn about the tools at your disposal to run effective digital marketing campaigns

Takeaways

Get an overview of the key tenants of digital marketing, how you can best optimise marketing across various channels and measure the success of campaigns.