Digital Marketing 101
13

Tuesday, 13 December

6 8:15 pm EST

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York , NY 10010
$60 USD
Regular Ticket

Sold Out!

Get on the waitlist

Be the first to know if a spot becomes available.

Add me to the waitlist

Questions? Read our FAQs

Digital Marketing 101

Jon Chang Photo


General Assembly

13

Tuesday, 13 December

6 8:15 pm EST

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York , NY 10010
$60 USD
Regular Ticket

Sold Out!

Get on the waitlist

Be the first to know if a spot becomes available.

Add me to the waitlist

Questions? Read our FAQs

About This Class

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).
  • Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Takeaways

  • Survey the digital marketing ecosystem, including current tools, opportunities, and careers.
  • Introduce the Objective-First Framework as a framework for approaching marketing campaigns.
  • Break down the components of digital marketing campaign strategy for a known company.
  • Practice identifying key performance indicators (KPIs) for a company.

Prereqs & Preparation

Watch the following 5 videos (3 min total)

About the Instructor

Jon Chang Photo

General Assembly

Jon Chang is a full stack growth marketing expert with a love for teaching. He's Marketing Manager, New Launches at General Assembly, former Sr. Social Media Manager at MakerBot Industries, and Instructor of General Assembly's part-time digital marketing business course. In his spare time, he teaches marketing to high school students at Explo at Yale University to train the next generation of Internet marketers. Find, follow, and message him at jonchang.nyc and @changahroo.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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