Digital Marketing 101
7

Tuesday, 7 February

7 9 pm PST

GA Los Angeles (Santa Monica)

1520 2nd Street
Santa Monica, CA 90401
$25 USD
Regular Ticket
$25 USD
Total

Questions? Read our FAQs

Digital Marketing 101

Alex Allper Photo


Creative Director / Consultant, Team Prime Time

7

Tuesday, 7 February

7 9 pm PST

GA Los Angeles (Santa Monica)

1520 2nd Street
Santa Monica, CA 90401
$25 USD
Regular Ticket
$25 USD
Total

Questions? Read our FAQs

About This Class

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).
  • Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Takeaways

Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business.

  • Understand the core functions & principles of digital marketing analytics
  • Employ the same tools top companies use to activate & retain their customers
  • Explain how a referral works and tools you can use to simplify that process
  • Learn the basics of search engine marketing (SEM).
  • Understand how social media marketing works and how to develop social content that works
  • Understand how large-scale email deployment works, and when & how to send it

Prereqs & Preparation

Recommended but not required: Exposure to, or experience or education in traditional marketing principles, or related fields.

About the Instructor

Alex Allper Photo

Creative Director / Consultant,
Team Prime Time

Like most, when I was in college there was no such thing as digital marketing. Oh, how times have changed. I’ve worked in marketing throughout my entire career and thanks to General Assembly, was able to refine my digital marketing skill set. It’s almost impossible to start and/or keep your company in business without an online presence. I’m here to help you/your business maximize their digital marketing potential.

I am an outgoing and inspiring creative professional with extensive experience constructing campaign-driven content and bringing ideas to life using digital and integrated marketing methodologies. A proven copywriter of taglines/prose with an innate ability to capture the audience with persuasive presentations. Recognized for designing, developing, and delivering brand-activating promotions and events, while juggling multiple projects simultaneously.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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