Digital Essentials: Two-Day Up-Skill Bootcamp | Online

About this workshop series

With the growing importance of digital in today’s business landscape, we’re seeing a growing gap in digital knowledge and skilled talent available. Digital Essentials is a two-day bootcamp series to up skill in digital and invest in the future growth and innovation of you company, career or business.

Leave this bootcamp with an understanding of the current digital landscape and how it’s relevant to you or your business, alongside practical skills you can apply right away to your current profession.

This series will provide a detailed understanding of the latest tools, trends and methodologies employed in the areas of product management, user experience design, digital marketing and web development giving you a solid understanding of the core skill sets required in today’s digital age.

Day1

Digital Landscape & Trends Overview

Understand the scope of the current digital landscape and identify future digital trends. Topics covered:

• Understanding of the growing trend towards a digital future
• Overview of current digital trends
• Demand for digital skills in innovative workplaces

Product Management

Learn the diverse range of skills and methodologies you need to draw on when launching and bringing digital product ideas to life.

• Get acquainted with key concepts in Product Management
• Understand the Minimum Viable Product process
• Practice user research to test and analyse an idea
• Identify metrics and KPI’s to drive your product to continued success

User Experience Design Principles

User Experience, is the way that people feel when they interact with technology. Learn the the principles, processes and tools of the Lean User Experience methodology, and how to apply these principles to your projects

• Discover what the field of user experience (UX) design is and how it relates to other disciplines
• Learn the different roles within, and related to, UX
• Have an overview of the tools and processes used in the UX field

Designing Thinking for Innovation

Understand the importance of innovation and collaboration in current business success. Be introduced to the fundamentals of human-centered design and how this approach can help develop innovative solutions for the complex challenges we face as businesspeople, creatives and entrepreneurs.

• Understand how to apply human-centred design principles to tackle complex challenges
• Identify new ways to serve and support people by uncovering latent needs, behaviours, and desires

Day2

Web Development Overview + Coding Fundamentals

Learn the foundations of web development and begin to understand the foreign language of code. Understand specific programming languages, tools and real life examples. This session will provide an overview of:

• Development tools (what you need to get started)
• HTML and CSS
• JavaScript and API
• Ruby on Rails

Digital Branding

Learn the latest digital branding techniques to build a unique brand and start engaging and growing your community. Key outcomes:

• Learn the key elements that make a brand unique
• Understand how to create a cohesive brand
• How to build and engage a brand community

Digital Marketing & Metrics

Develop an understanding of the different ways digital marketing can be used to optimise and measure the success of campaigns across various marketing channels.

• Overview of digital marketing techniques – from search engine marketing, to affiliate marketing and community outreach
• Understand the targeting opportunities on various search and social channels
• Learn about the tools at your disposal to run effective digital marketing campaigns

Introduction to Data Analytics

Learn how to use data to make crucial and better decisions. Data analytics allows you to understand, draw insights from, and leverage your data more effectively. This session will give you an introductory but practical overview of what analytics entails covering

• How different functions/fields make use of data analytics and why
• The stages of analysing data
• What tools are used
• Recommended next steps for learning to analyse data yourself