12A, 45 William Street
Melbourne Australia 3000
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With the growing importance of digital in today’s business landscape, we’re seeing a growing gap in digital knowledge and skilled talent available. Digital Essentials is a two-day bootcamp series to up skill in digital and invest in the future growth and innovation of you company, career or business.
Leave this bootcamp with an understanding of the current digital landscape and how it’s relevant to you or your business, alongside practical skills you can apply right away to your current profession.
This series will provide a detailed understanding of the latest tools, trends and methodologies employed in the areas of product management, user experience design, digital marketing and web development giving you a solid understanding of the core skill sets required in today’s digital age.
Digital Landscape & Trends Overview
Understand the scope of the current digital landscape and identify future digital trends. Topics covered:
Learn the diverse range of skills and methodologies you need to draw on when launching and bringing digital product ideas to life.
User Experience Design Principles
User Experience, is the way that people feel when they interact with technology. Learn the the principles, processes and tools of the Lean User Experience methodology, and how to apply these principles to your projects
Designing Thinking for Innovation
Understand the importance of innovation and collaboration in current business success. Be introduced to the fundamentals of human-centered design and how this approach can help develop innovative solutions for the complex challenges we face as businesspeople, creatives and entrepreneurs.
Web Development Overview + Coding Fundamentals
Learn the foundations of web development and begin to understand the foreign language of code. Understand specific programming languages, tools and real life examples. This session will provide an overview of:
Learn the latest digital branding techniques to build a unique brand and start engaging and growing your community. Key outcomes:
Digital Marketing & Metrics
Develop an understanding of the different ways digital marketing can be used to optimise and measure the success of campaigns across various marketing channels.
Introduction to Data Analytics
Learn how to use data to make crucial and better decisions. Data analytics allows you to understand, draw insights from, and leverage your data more effectively. This session will give you an introductory but practical overview of what analytics entails covering
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