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While the strengths of a product-led approach in strategy have been recognised, there is a struggle in translating visionary concepts into effective operation. Even with experts of different fields who will bring strong insights for discussions, talk strategy and create priorities in the boardroom, your product can fail if it lacks the north star that it needs, which acts as a connective tissue between the product and broader business. A north star metric is the key measure of success for the product team in any organization. It defines the relationship between the customer problems that the product team is trying to solve and the revenue that the business aims to generate by doing so. Learn how to find your product's north star and gain tips to avoid compromising on the vision of your product and aligning your team to drive rapid and sustainable growth.
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