Developing An Integrated Digital Marketing Strategy | Online

About this workshop

In this highly digital and integrated world, businesses need to adopt digital and integrated strategies to make a vast difference in this highly competitive market. Businesses that don’t engage their consumers via digital media will slowly die out, and the ones that do will win the awareness and loyalty of their consumers. This intensive workshop will give marketers a complete overview of the digital marketing landscape including all the essential disciplines required to achieve the best results from their marketing initiatives. Participants will be able to understand and implement specific digital strategies to produce better results through the techniques they learn throughout the program. A more coherent, customer-centric planned approach to digital marketing will be developed, focusing on priorities which will give them the best returns. This workshop will help you to understand latest Digital Marketing technologies and how to analyse data and measure KPIs.

Takeaways

• Understand the latest trends and concepts on integrated digital marketing
• Leverage online customer acquisition and engagement channels
• Evaluate your digital strategy, measure, and analyse future digital tactics
• Understand data driven marketing
• Selection of the right KPIs to measure online marketing performance
• Audit current approaches, and identify areas for improving performance
• Be able to review performance indicators to measure the effectiveness of a digital marketing strategy