Developing A Simple Social Media Strategy (Online) | Online

About this class

Having a social media strategy paves the way for successful execution across social channels. Often an individual or organization will say “We/I need social!” and then create handles, post a few pictures and start down a road of engagement that has no end goals, lacks a clear way through and most importantly is lacking any guiding principles. This class is an introduction to starting or taking a step back and restarting a social media strategy.

Students will walk away with a clear sense of how to begin, what sections to include, how to decide what’s working and what isn’t, the best ways to set goals and begin meeting them, how to engage (or not) with fans/followers and the importance of developing tone, approach, cadence and a clear voice that will help you/your organization connect with a variety of users. We will explore parts of a strategy that are must haves and the ones that are nice to haves and how making a strategy a “working-document” will be vital to digital growth.

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Takeaways

• Understanding of the importance of a social strategy
• Background on how to set goals and expectations before creating a strategy
• Information on outlining a social strategy based on goals/needs/desired outcomes
• How to create a social media strategy
• How to get buy-in from the right parties (if needed)
• How to execute the strategy
• Quick overview and tips on measurement, analytics, and updating strategy based on those findings

Prereqs & Preparation

• Understanding and some use of social media platforms, including but not limited to: Facebook, Twitter, Instagram, Tumblr, Pinterest, Wordpress/Medium, LinkedIn.
• This class is live and is taken completely online.
• We will provide login information and a link to the platform on the day of each session.
• You will need a computer, a strong internet connection, and an open mind to join.
• This class is taking place in Eastern Time.