Design Thinking: Blurring the Lines between Branding and User Experience | Online

About this event

Overview: This inspiring panel event series invites key players in Denver’s design community to offer a rare insider’s look at how they work and create. From branding to user experience to city planning, panelists will discuss how they approach projects from a design point of view, how design thinking methods help with problem-solving, and much more. Plus, they’ll cover opportunities within the field and their vision for the future of the industry.

Blurring the Lines between Branding and User Experience

We often think of a ‘brand’ as few key visual assets - a logo, color scheme, and style. In reality, a ‘brand’ is so much more. A ‘brand’ encompasses both visual assets and the consumers’ perception of a product or service.

With so much of brand to consumer interactions happening online, the distance between branding and user experience design is rapidly decreasing.

So, how does a brand intentionally surface its values within digital experiences? How can UX practices and principles help inform brand strategy? How can a brand stand out by doubling down on UX? Join us as we dive into the world of branding and how it’s being shaped by digital user experiences.

Why It Matters: Design is one of the most powerful forces in our lives. It affects our morning commute, how we experience websites and apps, and how we communicate with each other. Gaining a better understanding of this universal force will help you see the world and your projects through a fascinating new lens.

Agenda:

• Check-in & Networking: 6:00 - 6:15 pm
• Talk: 6:15 - 7:00 pm
• Q&A and Networking: 7:00 - 7:30 pm