Defining Your Personal Brand | San Diego

About this workshop

How do you describe what you do? How do you define yourself and remain true to your values? Whether it's your business, a new venture or just a revamp of your own image - your personal brand shouldn't be ignored. And if you're a multi-hyphenate and you earn (or wish to) money doing more than one role, it is important to gain clarity.

There has never been a better time to create a portfolio career and curate your ‘income pie’. However, in order for people to work with you, you must be able to define how you can add value. Being able to market yourself and your services is key to creating your own work. Being confident and clear in your offering will increase your chances of attracting your ideal opportunities. Assume that people are looking for you and what you have to offer, so make it easy for them to say yes. Your messaging, values and services should be clear even if they come in different formats.

In this 3 hour workshop, coach and multi-hyphenate guru Nicky Raby will help you to define what you do so you can effortlessly describe it - in person, or online. By the end of the session, you’ll be able to identify congruency within your various roles so you can package up your skills, talents, experience, knowledge and expertise.

Takeaways

In this session you'll learn how to:

• Create your confident, non sleazy response to the dreaded question ‘So what do you do then?’
• Build a personal brand online that it is clear, concise and not confusing.
• Use story telling to attract your next customer/ideal client
• Create your unique flavour so you are booked and the go to person.

Prereqs & Preparation

Please bring a laptop/device and a notebook. Plus any marketing materials you may have for your business; business cards, products etc.