Deciphering The Goldfish Effect | Miami

About this event

Breaking News: The average human attention span is now shorter than a goldfish's. (We’ll give you a second to soak that in.)

According to the Orlando Sentinel, a recent study found that the average human attention span has fallen from 12 seconds in 2000 to eight seconds today. It’s important to note that goldfish have a 9-second attention span.

So, how exactly do creatives and marketers create impactful content to penetrate through modern day attention spans? We’re partnering with industry experts to teach you just that.

Takeaways

• Learn about the importance of creating easy to consume and impactful content
• Dive deeper into the psychology behind human attention spans
• Discover impactful marketing techniques