Data-Driven Marketing Workshop

Data-Driven Marketing Workshop | Melbourne

About this class

Data is indispensable to marketing and is the mainstay to the majority, if not all, of marketing campaigns and strategies. Moreover, many companies have their own means to collect consumer information and there are even businesses who specialise in this function.

By gaining an understanding of data-driven marketing and how this relates and applies to your business, you will be able to develop key insights into your prospective audience and refine everything to better fit your customers’ needs.

As a business owner, employee, entrepreneur or freelancer, walk away with clarity on how data can help you grow your business. Learn the process to enable data-driven marketing and how to use it to tailor your marketing efforts. Understand how to effectively use the common tools used for data analysis.

This workshop introduces the concept of data-driven marketing and aims to help those that are not currently utilizing their data to the fullest potential.


Whether you are transforming your existing business, just starting out, or wanting to gain a deeper understanding of the importance of data in marketing, you will learn:

  • Why you must align your business goals with your data collection and analysis
  • How to use data to understand your competition
  • How to use data to fully understand your target customers
  • How to consistently use data to inform your marketing efforts

Prereqs & Preparation

This workshop will be completely live and online. In preparation, please download Zoom.

Let’s Keep You Updated

Enter your email to start following

I have read and acknowledge General Assembly's Privacy Policy and Terms of Service. SMS message and data rates may apply.