Roses wilt. Skills don't. Our Valentine's Day gift to you? Savings on a bootcamp, short course, or workshop of your choice.

This is IT. Learn the skills you need to break into a career in information technology with our newest bootcamp.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Join our Alumni Spotlight on Wednesday, February 26 with an ascending design leader from one of the world's biggest insurance brands.

    Get More Info
    Data-Driven Marketing Workshop

    London Campus

    GA London, The Relay Building
    1st Floor, 114 Whitechapel High Street
    London

    Data-Driven Marketing Workshop | London

    London Campus

    GA London, The Relay Building
    1st Floor, 114 Whitechapel High Street
    London

    About this class

    Data is indispensable to marketing and is the mainstay to the majority, if not all, of marketing campaigns and strategies. Moreover, many companies have their own means to collect consumer information and there are even businesses who specialise in this function.

    By gaining an understanding of data-driven marketing and how this relates and applies to your business, you will be able to develop key insights into your prospective audience and refine everything to better fit your customers’ needs.

    As a business owner, employee, entrepreneur or freelancer, walk away with clarity on how data can help you grow your business. Learn the process to enable data-driven marketing and how to use it to tailor your marketing efforts. Understand how to effectively use the common tools used for data analysis.

    This workshop introduces the concept of data-driven marketing and aims to help those that are not currently utilizing their data to the fullest potential.

    Takeaways

    Whether you are transforming your existing business, just starting out, or wanting to gain a deeper understanding of the importance of data in marketing, you will learn:

    • Why you must align your business goals with your data collection and analysis
    • How to use data to understand your competition
    • How to use data to fully understand your target customers
    • How to consistently use data to inform your marketing efforts

    Prereqs & Preparation

    This workshop will be completely live and online. In preparation, please download Zoom.

    Let’s Keep You Updated

    Enter your email to start following

    I have read and acknowledge General Assembly's Privacy Policy and Terms of Service. SMS message and data rates may apply.