Customer Value Management Workshop

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Event

Customer Value Management Workshop

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Event

About this event

Join GA on July 10th for a Customer Value Management (CVM) workshop, a customer-centric framework and methodology developed to understand the drivers of customer value. Product Managers, Marketers, and Designers will come away with a uniquely fresh, powerfully actionable, and awesomely straightforward framework and methodology to understand what makes their users tick.

Takeaways

WHAT YOU’LL LEARN

  • Capture strategic customer data and put it into a context that translates into real financial terms
  • Quantify what your users deem as the most important features and benefits so that you can design and develop accordingly
  • Move customer satisfaction from a slogan to a science
  • Track the performance of your competitors, then optimize your competitive performance
  • Turn information into knowledge that can be acted on from a marketing and product perspective

Prereqs & Preparation

Who Should Attend

  • Product Managers and Designers yearning to know what matters most to customers so they can prioritize feature development
  • Marketers and Advertising Managers who want to communicate strong and effective competitive messages on what customers truly value
  • Business Process Managers who want to focus and align their people and process on the customer’s needs and value drivers
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