Customer Journey Mapping Bootcamp

$90 AUD each
Friday, 17 February, 2023
7 11 pm EST
Sydney (Online)

About This Workshop

Customer journey mapping is a powerful tool to develop a deep understanding of our customers' experience. This bootcamp brings you through an in depth exploration into the methods and tools we use to map customer journeys. We will look at how an end-to-end view of a customer experience can help a company better empathise with their customers, identify customers' core needs and have a shared set of customer focused priorities.

We will also discuss actionable insights to follow up on what we can learn from a customer journey. Finally, we will look at a real-life example of an ongoing customer journey map.

This workshop is perfect for anyone who is interested in developing a solid foundation in Customer Journey Mapping.

Takeaways

  • Understand the benefits of Customer Journey Mapping
  • Identify all possible customer touchpoints
  • Processes and tools to create Journey Maps for various buyer personas
  • Best ways to get everyone on the team involved

Preparation

This workshop will be online. In preparation, please download Zoom.

NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session.

If you have any questions please reach out to help@generalassemb.ly

About the Instructor

Glenn Carmichael Photo

Head of Design,, Telstra Purple

I’m a passionate Design leader with expertise in research, strategy, design and innovation. I have experience in creating immersive app based, online and mixed reality solutions.

By day, I am the Head of Design at Telstra Purple where I work closely with our design teams across Australia who craft experiences that solve complex problems for our customers.

My passion is designing with and for cutting edge technologies.

I believe that designing for humans is a skill that will constantly evolve as we collectively become more comfortable with emerging technologies and incorporating them in our lives. I love being at the forefront of how we can design for these new interaction paradigms and user expectations whilst ensuring they are useful, understood and trusted.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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