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Customer Journey Mapping Bootcamp | November 6

$150 AUD each
Friday, 5 November, 2021
8 pm – 12 am EDT
Melbourne (Online)

About This Workshop

Customer journey mapping is a powerful tool to develop a deep understanding of our customers' experience. This bootcamp provides an in depth exploration into the methods and tools we use to map customer journeys. We will look at how an end-to-end view of a customer experience can help a company develop a better understanding of what customers truly need and have a shared set of customer focused priorities.

We will also discuss ways to implement and follow up on what we can learn from a customer journey. Finally, we will look at what a process for ongoing customer journey mapping can look like.

Takeaways

  • Understand what Journey Mapping can offer teams
  • Process and tools to create Journey Maps
  • Best ways to get started with your team

About the Instructor

Jacalin Ding Photo

Product Design Lead @Style Arcade / Design Mentor / Founder, The Rushing Hour, The Rushing Hour

Jacalin is a multi-disciplinary creative problem solver, a business designer, an educator, a mentor, and a social entrepreneur.

Jac thinks like a business person, with the heart of a designer, her superpower is the ability to create and communicate across the lifecycle of a product, utilising Design Thinking methodology — from user research, opportunity definition, design, prototype, testing, marketing, refining design system to product retirement (or iteration!).

Through out her 15+ years experience as a designer/strategist, Jacalin has assisted start-ups, enterprises, media and digital product agencies to turn their biggest, wildest ideas into long-term viable products. She worked with companies from New York, Vancouver, Tokyo, Singapore and back home in Australia. Being multilingual also sees Jac working with companies across China and APAC, applying culturally inclusive technology and user experiences.

In 2020, Jacalin will continue to expand her passion of mentoring young professionals to tap into their full potential in this field. She’ll focus on working with purpose-driven businesses to maximise their impact by building the right team and product approach. Jac is in the process of planning her first book. Stay tuned.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.