Customer journey mapping is a powerful tool to develop a deep understanding of our customers' experience. This bootcamp provides an in depth exploration into the methods and tools we use to map customer journeys. We will look at how an end-to-end view of a customer experience can help a company develop a better understanding of what customers truly need and have a shared set of customer focused priorities.
We will also discuss ways to implement and follow up on what we can learn from a customer journey. Finally, we will look at what a process for ongoing customer journey mapping can look like.
Jacalin is a multi-disciplinary creative problem solver, a business designer, an educator, a mentor, and a social entrepreneur.
Jac thinks like a business person, with the heart of a designer, her superpower is the ability to create and communicate across the lifecycle of a product, utilising Design Thinking methodology — from user research, opportunity definition, design, prototype, testing, marketing, refining design system to product retirement (or iteration!).
Through out her 15+ years experience as a designer/strategist, Jacalin has assisted start-ups, enterprises, media and digital product agencies to turn their biggest, wildest ideas into long-term viable products. She worked with companies from New York, Vancouver, Tokyo, Singapore and back home in Australia. Being multilingual also sees Jac working with companies across China and APAC, applying culturally inclusive technology and user experiences.
In 2020, Jacalin will continue to expand her passion of mentoring young professionals to tap into their full potential in this field. She’ll focus on working with purpose-driven businesses to maximise their impact by building the right team and product approach. Jac is in the process of planning her first book. Stay tuned.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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