Curating Remarkable Experiences Through Experience Design

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Class

Curating Remarkable Experiences Through Experience Design

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Class

About this class

The ability to design remarkable experiences is a capability which is an ever growing desire for businesses to have. A focus on User Experience (UX), Customer Experience (CX) and Brand Experience (BX) have proven to elevate brand affinity as well as customer satisfaction. As time goes on, it is becoming harder and harder to innovate as experiences tend to mimic one another in the name of best practice principles. Through experience design thought leadership there are underlying key themes which allow organisations to break through the noise and create truly meaningful experiences with technology.

In this class you will learn the key fundamentals of Experience Design and underlying key themes which ultimately drive innovation. You will be introduced to real life case studies which will assist in your deep understanding of how to apply this within your careers. Key themes include design, story telling, theatre, curating memorable and meaningful experiences, impacts of cognitive load, and creating simple interactions from complexity.

Takeaways

Students will learn:

  • Design beyond the visible
  • Why you need to innovate and go further than experience design best practice principles
  • How to rapidly prototype and iterate in a digital and non-digital setting
  • How to elevate your thought leadership in experience design
  • The 5 most important fundamentals for guaranteed results through experience design

Prereqs & Preparation

Basic design experience within the field of UX, CX, Service Design, Product Design, or Human Centred Design is helpful but not required. An Apple laptop is required if you’d like to participate in the steps involved in the individual activity but is not required as we will go through everything up on the screen. Keep an open mind and expect to learn key themes that complement best practice principles which you can put into practice the next day.

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