Creative Economy Series | #5 How to Create a Personal Brand as a Soloprenuer | Sacramento

About this event series

A personal brand is much more than a flashy logo and it goes far beyond a nice-looking business card. A personal brand is much bigger and all-encompassing. It's about who you are and what you do.

A personal brand is how you present yourself both online and offline to your ideal audience. Unfortunately, most creative business owners don't know how to build a personal brand. They feel fuzzy on what exact steps to take and what's involved in creating a brand around themselves.

In this interactive workshop, Jessie and Angela will discuss how you can create and grow your personal brand.

Takeaways

• What a personal brand is
• Why you need a personal brand even if you are a solopreneur
• Identifying your target audience and how to service them
• A step by step guide to building your own personal brand