This workshop is scheduled for Australian Eastern Standard Time (AEST), which may appear to be an unusual time in your local timezone. Please check the workshop time and timezone carefully to make sure you have the correct timing.
Content is all around us. It's the posts we see on Instagram, the videos we watch on YouTube, the photos we see on websites, the words we read in an email, article or blog post... These days there's a lot of focus on social media, different platforms and various forms of technology, but understanding how to create content that connects with your target market is the foundation that allows you to be efficient, effective and strategic with your marketing efforts.
In this class we'll cover the ins and outs of content marketing. You'll learn how to create customer personas (to understand who you're talking to) and content pillars for your brand or business that reflect your ethos, values and purpose. We'll set up a content calendar and work through how to create different types of content, sharing tips and tricks to craft valuable content (that your audience actually wants to engage with) from start to finish to be used across multiple platforms.
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
This class is fantastic for: small business owners, creatives and anyone wanting to learn more about how to create content that connects and understand a content marketing campaign from start to finish.
In preparation, please download Zoom.
This session is not recorded however, you will receive the instructor’s slides following the session.
If you have any questions please reach out to firstname.lastname@example.org
Demi is a Digital Marketing Guru, working in the industry for 6+ years now she is fully immersed in all things digital.
She is a Digital Marketing Consultant, blogger, podcast creator & host and content creator who has worked with a variety of businesses from product development to fashion and food. Demi has worked and collaborated with companies including; Channel 7, Microsoft, YouTube Music and Google.
Demi’s knowledge is not limited to the digital landscape within Australia, she has studied and worked with businesses in Europe & Canada. She has a passion for social media and value add content, sharing her knowledge and experiences with businesses to help them grow.
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