Content Creation Workshop: Creating Content that Connects | Online | Philadelphia

About this class

Content is all around us. It's the posts we see on Instagram, the videos we watch on YouTube, the photos we see on websites, the words we read in an email, article or blog post... These days there's a lot of focus on social media, creating omnichannel strategies, and various other forms of marketing, but understanding how to create content that connects with your target market is the foundation that allows you to be efficient, effective and strategic with your marketing efforts. Content creation is the ultimate inbound marketing strategy.

In this class we'll cover the ins and outs of content marketing. You'll learn how to create customer personas (to understand who you're talking to) and content pillars for your brand or business that reflect your ethos, values and purpose. We'll set up a content calendar and work through how to create different types of content, share tips and tricks to craft valuable content (that your audience actually wants to engage with) from start to finish to be used across multiple platforms.


  • The who, why, what and how of content marketing
  • How to create Customer Personas
  • How to create effective content pillars
  • How to create content that is engaging, relevant and authentic
  • Understanding a content marketing campaign
  • Setting up a content calendar
  • Content planning & organisation
  • Handy apps and tools

Prereqs & Preparation

This class is fantastic for: small business owners, creators, social media marketers and anyone who wants to learn more about how to create content that connects and understand a content marketing campaign from start to finish.

Please Note

  • This session is taken completely online using Zoom and Slack.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
  • We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox

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