Content is all around us. It's the posts we see on Instagram, the videos we watch on YouTube, the photos we see on websites, the words we read in an email, article or blog post... These days there's a lot of focus on social media, creating omnichannel strategies, and various other forms of marketing, but understanding how to create content that connects with your target market is the foundation that allows you to be efficient, effective and strategic with your marketing efforts. Content creation is the ultimate inbound marketing strategy.
In this class we'll cover the ins and outs of content marketing. You'll learn how to create customer personas (to understand who you're talking to) and content pillars for your brand or business that reflect your ethos, values and purpose. We'll set up a content calendar and work through how to create different types of content, share tips and tricks to craft valuable content (that your audience actually wants to engage with) from start to finish to be used across multiple platforms.
This class is fantastic for: small business owners, creators, social media marketers and anyone who wants to learn more about how to create content that connects and understand a content marketing campaign from start to finish.
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