There’s little doubt that having an online presence, whether it be a website, a social media page or a combination of online digital tools, is the cheapest, quickest and easiest way for a startup to achieve a national or global reach.
The only problem with such ease of access is the increased risks that founders, employees and contractors face. These risks can be very costly, both financially and from a reputational perspective.
This class will guide participants through common legal risks when going online, and help founders to assess and mitigate their startup’s online legal vulnerabilities.
Ethikate Principal Lawyer and Trade Marks Attorney, Kate Ritchie reveals common legal risks organisations face when going online, with a focus on:
The workshop will cover online branding, website content, use of photographs and third party images, blogging, freelancers, social media, domain names, AdWords and SEO.
The workshop will also help founders assess their startup’s online legal vulnerabilities and provide them with some practical strategies to help to mitigate their online risk.