Chinese Social Media Workshop: WeChat edition | Hong Kong

About this event

China is world’s largest retail market and each year more companies from across the globe enter and try to succeed in it. Nowadays, social media is the most prominent channel to reach the Chinese consumers and platforms like WeChat and Weibo are no longer a choice, but a necessity.

In this “Chinese Social Media Workshop: WeChat edition” Ashley Galina Dudarenok, the founder of ChoZan will explain how to effectively use these platforms for marketing. Key take aways:

• Understanding of the modern Chinese consumers
• Overview of WeChat for marketing
• How to choose the right account type
• What kind of content works on WeChat
• How to launch effective WeChat campaigns
• Working with influencers and KOLs on WeChat
• WeChat advertising options
• Introduction to the WeChat mini programs
• Q&A

Don’t miss this opportunity to get the insights on WeChat marketing and Chinese consumers.