Career Wednesday: Executive Presence - Making Your Personal Brand Work for You | Sacramento

About this event

Like it or not, everything you say and do shapes your personal brand. Is your personal brand telling the right story?

Whether you’re an established C-suite executive or are stepping into a new role, establishing a strong personal brand is vital. In this webinar we’ll focus on actionable strategies to make your brand work for you.

We’ll dive into the 4 C’s that make a powerful personal brand — Competence, Confidence, Courage, and Class — and how to utilize each one to tell your unique story. We’ll also determine goals and target audience for your own personal brand, and explore how to balance authenticity with professionalism to ensure you’re conveying the right message — one that influences, motivates, and inspires.

This webinar is designed for executives or professionals on the rise who are ready to take their brand to the next level.

Your speaker, Liana Burtsava, is a renowned expert in personal branding, executive coach, and marketing strategist who’s worked with luxury fashion brands and top tech companies. Liana is the founder of Connected MBA, an educational program that helps leaders elevate their personal branding and uplevel their success.