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More than ever, people are paying close attention to who’s behind the things they buy. They want to support the teams—and founders—they believe in. Every single interaction that a person has with a business is part of its “brand.” Their obsession with these brands isn’t just about how the products fit into their lives, but about how they become part of their identity. And that only happens because these brands feel human.
Join us for a conversation with Emily Heyward, Co-Founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. We’ll chat through what it means to build a brand that people love from day one, from huge successes like AirBNB and Sweetgreen, to growing startups whose stories are still being written.
Grab a copy of Emily’s newest book, Building Brands People Love from Day One here.
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