Building Brand Relationships Through Storytelling | Boston
About this class
For years, research has told us that few people believe claims that are made in advertising. But even today, with trusted advice and opinions only one click way from consumers, brands continue to spend considerable time and money telling people how great they are.
Today, companies and brands must focus less on bragging and more on relationship building, because when you have strong relationships with people they are more likely to:
- Trust and listen to you
- Place a higher value on you
- Introduce you to their friends
- Forgive you for your faults
- Give you the benefit of the doubt
Relationships are not only what make great brands survive- they are what makes them thrive.
Takeaways
Understand how brands build relationships with people through meaningful
storytelling - not boring and braggadocios autobiographies.
Discover the moral of your brand story – the one belief that causes the brand to do what it does. Strategies for sharing that moral in all aspects of the brand – from advertising and communications to product integration, customer service and human resources.
Prereqs & Preparation
None.