For startups that are just getting going, branding can seem like an unnecessary expense. However, as the startup market gets more sophisticated and competitive, branding has become a critical tool that helps build differentiation and offers a competitive edge in the market.
In this class, you’ll learn an agile, iterative approach to crafting your business’s brand story. You’ll get an overview of branding fundamentals—including mission, vision, voice, identity, and story—and discover how branding impacts everything from product and company culture to acquisition efforts and activations.
None.
Students will need to bring a laptop to class.
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